If you’ve recently seen the new iPhone 16 and Apple Intelligence commercials, you might be asking: “Who is the girl in the Apple commercials?”
The actress featured in Apple’s latest campaign is Bella Ramsey—a talented performer best known for her roles in Game of Thrones and HBO’s The Last of Us. With her expressive personality and relatable charm, Bella has quickly become the face of Apple’s next generation of AI-powered features.
Who Is the Girl in the Apple Commercials? Bella Ramsey
Bella Ramsey is a British actress who first rose to fame as Lyanna Mormont in HBO’s Game of Thrones. Despite limited screen time, her fierce performance as the head of House Mormont captured global attention.
She later gained international recognition for her role as Ellie in HBO’s The Last of Us, a performance that earned her Emmy and Golden Globe nominations. Her natural charisma and authenticity made her a perfect choice for Apple’s 2024–2025 marketing campaigns.
Why Apple Chose Bella Ramsey for Its Commercials
Apple is known for carefully selecting faces for its advertising campaigns. With Bella Ramsey, the brand gains:
- Cultural Relevance – Fresh off The Last of Us, Bella resonates with younger and older audiences alike.
- Authenticity – Her approachable style makes advanced technology feel human and relatable.
- Star Power – As an award-nominated actor, Bella brings credibility to the campaign.
- Versatility – She’s able to move between humor, sincerity, and awkwardness—exactly the tone Apple wanted for its AI-focused ads.
Bella Ramsey in the iPhone 16 Apple Intelligence Ads
The commercials starring Bella Ramsey are part of Apple’s push to introduce Apple Intelligence, its new artificial intelligence system built into the iPhone 16 Pro.
The Three Main Ads
- Custom Memory Movies
Bella helps a father create a touching slideshow for his child’s pet fish funeral—showing how Apple Intelligence can generate personalized memory videos. - Email Summary
In a corporate setting, Bella fumbles during a meeting because she hasn’t read her email. With Apple Intelligence, her iPhone 16 Pro saves the day with instant summaries. - More Personal Siri
At a party, Bella forgets someone’s name. Siri, powered by Apple Intelligence, discreetly remembers it for her.
These ads highlight everyday awkward situations where Apple’s new AI features shine.
Who Directed the Apple Commercials Featuring Bella Ramsey?
The campaign was created by Apple’s long-time partner TBWA\Media Arts Lab, directed by Emmy-winner David Shane, and shot by Oscar-winning cinematographer Erik Messerschmidt.
The cinematic quality of these ads combined with Bella’s performance helps Apple merge humor, relatability, and technology into a seamless story.
How the Public Reacted to Bella Ramsey in Apple Commercials
- Positive Reception – Many fans praised Bella’s natural humor and awkward charm.
- Social Media Buzz – Clips from the ads went viral on TikTok and Twitter, with users calling Bella “the perfect face for Apple AI.”
- Cultural Connection – Her roles in The Last of Us and Game of Thrones gave her instant recognition among diverse audiences.
Apple’s History of Casting Celebrities in Commercials
Apple has always been selective about its ad talent. Some notable past faces include:
- Justin Long & John Hodgman – “I’m a Mac, I’m a PC” campaign.
- Samuel L. Jackson, Zooey Deschanel, John Malkovich – Siri launched commercials.
- Billie Eilish – Apple Music and iPad campaigns.
- Selena Gomez & Olivia Rodrigo – Apple Music partnerships.
By casting Bella Ramsey, Apple continues its strategy of blending tech with pop culture.
Bella Ramsey’s Career Beyond the Apple Ads
While many now know her as the girl in the Apple commercials, Bella Ramsey’s acting career is only getting bigger:
- Game of Thrones – Lyanna Mormont (2016–2019).
- The Last of Us – Ellie (2023–present).
- Catherine Called Birdy – Lead role in Lena Dunham’s film.
- Upcoming Projects – Several movies and TV series, keeping her in the spotlight.
Why Bella Ramsey Is the Perfect Fit for Apple
Apple wanted someone fresh, authentic, and culturally relevant to showcase its AI-powered iPhone 16 features. Bella Ramsey checks every box:
- Youth Appeal – Loved by Gen Z and millennial audiences.
- Acting Range – Can balance humor with sincerity in short commercial spots.
- Relatability – Makes advanced technology feel human and practical.
Conclusion
So, who is the girl in the Apple commercials?
It’s Bella Ramsey—the Emmy-nominated star of Game of Thrones and The Last of Us. Her natural charisma, cultural relevance, and expressive charm make her the perfect face to introduce Apple Intelligence and the iPhone 16 Pro to the world.
Apple’s decision to cast her shows the brand’s ongoing commitment to making technology not only powerful but also personal, relatable, and human.
FAQs
1. Who is the girl in the Apple commercials?
The actress is Bella Ramsey, known for Game of Thrones and The Last of Us.
2. What Apple ads does Bella Ramsey appear in?
She stars in three iPhone 16 Apple Intelligence commercials: Custom Memory Movies, Email Summary, and More Personal Siri.
3. Why did Apple choose Bella Ramsey?
Her authenticity, star power, and cultural relevance make her ideal for connecting audiences to Apple’s AI features.
4. Who directed these Apple commercials?
They were directed by David Shane and shot by cinematographer Erik Messerschmidt.
5. What else has Bella Ramsey acted in?
She rose to fame in Game of Thrones and currently stars in HBO’s The Last of Us.
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