The Motive ELD (formerly KeepTruckin) is a top-rated electronic logging device used by thousands of fleets and owner-operators for FMCSA compliance. As federal regulations require ELDs for Hours of Service (HOS) tracking, pricing becomes a major factor for fleet managers and independent drivers.
If you’re researching “Motive ELD price,” you’re likely looking for a clear breakdown of:
- Hardware costs
- Monthly subscription fees
- Features included
- Whether it’s worth the investment
This guide covers it all—plus comparisons to other ELD providers.
What Is Motive ELD?
Motive ELD is an FMCSA-registered electronic logging device designed to help truckers track HOS, manage logs, and remain compliant with federal trucking regulations. It also offers advanced features like GPS tracking, vehicle diagnostics, IFTA reporting, and dash cam integration.
Formerly known as KeepTruckin, Motive has rebranded and expanded its platform to serve more industries, including trucking, construction, and field services.
Motive ELD Price: Full Cost Breakdown
| Cost Component | Price Range |
| Hardware (ELD device) | $0 to $150 (depends on plan/promos) |
| Monthly Subscription | $25–$35 per vehicle per month |
| Optional Dash Cam | $300+ upfront OR bundled with premium |
| Contract Length | Typically 12–36 months |
| Installation Fee | Usually DIY; optional pro install |
Total Estimated Cost (Year 1):
$300–$600 per truck, depending on features and hardware discounts.
What’s Included in the Motive ELD Subscription?
Core Features:
- FMCSA-compliant ELD logs
- HOS tracking with automatic updates
- Real-time GPS tracking
- Vehicle inspection reports (DVIR)
- IFTA fuel tax reporting
- Mobile app for drivers
- 24/7 customer support
Add-ons (may affect price):
- AI Dash Cam
- Driver scorecards and coaching
- Maintenance alerts
- Asset tracking
- Fleet management tools
- API integrations
Note: Discounts may apply for fleets with 5+ vehicles or longer-term contracts.
Motive ELD vs Other ELD Providers: Pricing Comparison
| Provider | Hardware Cost | Monthly Fee | Contract Required | Best For |
| Motive (KeepTruckin) | $0–$150 | $25–$35/month | Yes (12–36 months) | Small to large fleets |
| Samsara | $99+ | $33+/month | Yes | Enterprise fleets |
| Garmin eLog | $250 | No monthly fee | No | Owner-operators (basic needs) |
| Verizon Connect | Varies | $45+/month | Yes | Large commercial fleets |
| Rand McNally | $150+ | $29.99/month | Yes | Mid-size fleets |
Verdict: Motive offers a competitive blend of affordability, ease of use, and advanced features—especially with bundled hardware promotions.
Is Motive ELD Worth the Price?
Pros:
- Easy to install and use
- Competitive monthly pricing
- Reliable mobile app and web portal
- Excellent customer support
- Bundled features for HOS, GPS, and maintenance
Cons:
- Contract commitment required
- Some advanced features cost extra
- Upfront hardware cost if not subsidized
If compliance, safety, and efficiency are priorities, Motive’s ELD provides solid value, especially for growing fleets that need scalability.
How to Get the Best Motive ELD Price
- Ask for bulk pricing: Fleets with 5+ vehicles can often negotiate better rates.
- Check for promotions: Motive frequently offers hardware discounts or free ELDs with new contracts.
- Bundle services: Combine ELD, dash cam, and tracking for all-in-one pricing.
- Use a referral code or reseller: Many resellers can provide exclusive discounts.
How to Buy Motive ELD
- Visit www.gomotive.com
- Request a custom quote based on your fleet size
- Choose your plan (monthly or annual billing)
- Receive and install your device
- Activate and stay compliant
You can also call their sales team directly or connect via a verified fleet technology consultant.
Conclusion
If you’re asking “what is the Motive ELD price,” the answer depends on your fleet size and service needs. With monthly plans starting around $25 and the option for zero upfront hardware cost, Motive remains a smart choice for FMCSA compliance and fleet visibility.
Its robust platform, easy onboarding, and reliable support make it one of the best-value ELD systems in 2025.
FAQs
1. Is Motive ELD free?
The hardware is sometimes offered for free with a subscription, but monthly service fees apply ($25–$35/month per vehicle).
2. Does Motive require a contract?
Yes, most plans involve a 12–36 month agreement, especially with discounted hardware.
3. Is Motive ELD FMCSA compliant?
Yes, it is fully FMCSA-registered and meets all federal ELD mandates.
4. Can I use Motive ELD without a data plan?
An internet connection is required for full functionality, including GPS, live tracking, and cloud sync.
5. What’s the difference between Motive and KeepTruckin?
KeepTruckin rebranded to Motive in 2022 with an expanded product suite, but the core ELD functionality remains.
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